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ARTICLE – 01 January, 2010
Yasmo Live raises second tranch of funding
OXFORD, UK – 27 January 2010. Yasmo Live raised funding through the OEI in two tranches. They are now looking to secure an investment of £100K to bring the business to a break-even point by September 2010.
Founded by a team with strong experience in mobile development and digital marketing, Yasmo Live is a patent pending mobile communications system which tackles the problem that conference goers face; they cannot locate this sought after business lead that will boost their business. Yasmo Live allows event participants to see on the screen of their mobile phones picture based profiles of their fellow attendees as they physically walk around them, and search electronically for those they are eager to meet.
In a global conference market of £36bn, with the UK having 5,000 conference centres that attract 1.37m visitors per year, Yasmo Live provides its service as a white label offering by the event organisers to their sponsors. Event sponsors ‘dress’ the application with their brand at a price of £18 per participant.